My latest portfolio showcasing my most recent work.

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My approach

Discover

Empathy mapping

Competitor analysis

1-1 Interviews

Analytics

Eye tracking

Card sorting

User research

Define

User journeys

Affinity mapping

5 why’s?

User story

Hypothesis creation

Heuristic reviews

Develop

Sketches

Lo-Mid fidelity wireframes

Prototypes

User flows

Stakeholder workshops

Personas

Deliver

Hi fidelity wireframes

Design library components

Design QA

A/B testing