My latest portfolio showcasing my most recent work.
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My approach
Discover
Empathy mapping
Competitor analysis
1-1 Interviews
Analytics
Eye tracking
Card sorting
User research
Define
User journeys
Affinity mapping
5 why’s?
User story
Hypothesis creation
Heuristic reviews
Develop
Sketches
Lo-Mid fidelity wireframes
Prototypes
User flows
Stakeholder workshops
Personas
Deliver
Hi fidelity wireframes
Design library components
Design QA
A/B testing